News

A consistently implemented corporate identity ensures recognition and trust with the customer and can provide your company with the desired image. It is therefore very important that all your communication and marketing expressions (both online and print) are carried out in the corporate identity. What is covered and when do you have a good corporate identity?

The current COVID-19 problem has changed our mobility. Many parking spaces are not nearly as full as they used to be. In particular, car parks on the outskirts of town centres, as well as those in hospitals and shopping areas, are permanently ‘filled’ with many empty spaces.

During the new normal there is a barrier for many parties to physically visit our location. Also, a customer visit from our account manager is not always appreciated. A pity, because nothing beats a physical visit as far as we are concerned. Only then a customer can quietly look at our models, make his storage needs clear, walk around setups, feel the units, etc. However, the new normal doesn’t pass us by either. We will have to take care of other ways of contact. This will mainly be digital in nature, and there are various possibilities for that.

FEDESSA, the European industry association for self storage companies, recently released the European Industry Report 2019, a comprehensive annual report on trends and developments in the European self storage industry. A glimpse into the (near) future is not shunned. The report can be downloaded from the website of FEDESSA. For those who don’t have the time to read it, we’ve already got a few currants out of the porridge.

“I have been working at Universal Storage Containers Europe for over a year now. In the past year I have studied the self storage industry and the moving industry. I often hear from self storage entrepreneurs that they do not want to join a trade association because it only costs them money. I can understand that, because there are good alternatives.”

Daan Lion:
“As part of our ‘marketing boost,’ we can also design an attractive website for you. But what does a good website need to meet? I would like to share some tips and tricks with you.”

Recently, the environmental plaza housed at our outdoor site in Deventer was discontinued. We took that opportunity to create a full-fledged storage park where you can, at your leisure, come and see all the storage options.

Many business owners would like to increase sales and profits. For that, it is necessary to grow further. And to grow, you will need to invest.
There is a clever way to still be able to grow without having to make large investments.

Maarten Streppel:
“All fairs and meetings centered on storage have been cancelled for the rest of this year. The outlook for 2021 is uncertain. But, do we actually still need these trade shows?”

Last month, news reached us that the investment vehicle Berkshire Hathaway, the company of famed investor Warren Buffett, will become active in the U.S. self-storage market. What does that mean for the market?

Mark Elsendoorn:
“Storage space comes in all shapes and sizes. Whether you offer it in storage units, containers or moving boxes. What do you do if the required space is already leased and there is no other free?”

During our call round through relationships and customers we were told what self storage entrepreneurs are able to work corona-proof and at the same time maintain their service. We have collected the best tips and tricks for you. Take advantage of it!

During this Corona period, business as usual often seems impossible, yet, with the help of a good dose of creativity and perseverance from both sides, we managed to serve our customers abroad. Maarten Streppel on difficult deliveries in Switzerland and France.

In the Netherlands recently a supermarket commercial was shown starring a supermarket manager, actor Harry Piekema, welcoming customers who had been away for years, but finally returned to his supermarket. There may also be a ‘welcome back’ to your storage facilities.